Cookie and Tracking Policy
At ARCA, we are committed to protecting your privacy and ensuring transparency in how we collect and use data. This Cookie and Tracking Policy explains how we use cookies on our website and your choices regarding their use.
Effective Date: 01/03/2025
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a
website. They help enhance user experience by remembering preferences, analysing website
performance, and enabling certain functionalities.
2. Regulatory Compliance and Legal Basis for Cookie Usage
At ARCA, we are committed to ensuring compliance with relevant data protection and privacy laws. This Cookie and Tracking Policy aligns with key global and regional regulations, including but not limited to Digital Personal Data Protection Act (DPDPA).
3. Legal Basis for Using Cookies
Under applicable laws, we process cookies based on the following legal grounds:
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Essential Cookies – Processed under legitimate interest, as they are necessary for website functionality, security, and seamless healthcare service delivery.
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Analytics Cookies – Processed based on user consent, where applicable, to improve system efficiency without compromising patient confidentiality.
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Functional Cookies – Require user consent, as they store user preferences (e.g., language, accessibility settings) and enhance the healthcare experience.
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Advertising Cookies : Not applicable, as ARCA does not engage in personalized advertising related to healthcare services.
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Performance Cookies – Processed under legitimate interest, as they optimize system speed, load balancing, and caching, ensuring a reliable user experience.
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Other Cookies (if applicable) – Processed based on explicit user consent, particularly if they involve advanced tracking mechanisms or behavioural analysis beyond core functionality.
4. User Consent and Cookie Preferences
In compliance with regulations:
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Non-essential cookies will not be set unless the user provides explicit consent.
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Users can manage their cookie preferences through their browser settings, including blocking, deleting, or restricting non-essential cookies. We are actively working on enhancing user control over cookies through additional preference management options in the future
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Users may withdraw consent at any time without affecting the use of essential cookies.
Cookie Type | Purpose | Lifespan | Examples |
|---|---|---|---|
Essential Cookies | Enable website functionality
and security | Session-based or up to
1 year | Session cookies, Login, authentication |
Analytics Cookies | Track website usage to
improve performance | 30 days to 2 years | Google Analytics,
Heatmaps |
Functional Cookies | Store user preferences and
settings | 6 months to 1 year | Language selection,
Theme preferences |
Advertising Cookies
(if applicable) | Deliver personalized ads (if
applicable) | 30 days to 1 year | Ad tracking pixels,
Remarketing cookies |
Performance | Improve website speed and
responsiveness | 30 days to 1 year | Load balancing, Caching
cookies |
Others | Custom cookies for specific
tracking or features | Varies | Custom tracking scripts,
user behaviour analysis |
6. Third-Party Cookies
Some cookies may be placed by third-party services integrated into our website, such as
analytics providers or embedded content (e.g., videos, social media links). We encourage you to
review their respective privacy policies for more details.
7. Opting Out of Third-Party Cookies
You can manage third-party cookies through:
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Browser Settings – Most web browsers allow users to block or delete third-party cookies manually.
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Third-Party Opt-Out Mechanisms – Users can visit the privacy settings of third-party services to manage preferences.
8. Managing Your Cookie Preferences
You can control and manage cookies through your browser settings. Most browsers allow you
to:
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Accept or reject cookies
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Change cookie preferences
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Delete stored cookies
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Block cookies from being set
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Receive notifications before cookies are stored
Note that restricting certain cookies may impact website functionality.
9. Automatic Cookie Blocking & Consent Management
To ensure compliance with applicable regulations, ARCA will implement:
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A cookie banner that allows users to accept, reject, or customize cookie settings.
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Automatic blocking of non-essential cookies until user consent is provided.
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A Cookie Consent Manager allows users to change their preferences at any time.
10. Updates to This Policy
We may update this policy periodically to reflect changes in regulations or our practices. Any significant changes will be communicated through our website.
By continuing to use our website, users acknowledge and agree to the use of cookies as per their selected preferences.
Contact Us
If you have any questions, concerns, or requests, please feel free to contact us with the relevant
details.
Email: corporate@arcaai.com
Address:
Kivotos AI Technology Pvt Ltd
9th floor, RMZ Latitude
Commercial, Bellary Rd Hebbal,
Bengaluru, India